28 November 2008
	PROFILES MANNING SELVAGE & LEE

Type of agency - Public relations Ownership - 49% Publicis; 51% local Key person - Amanda Singleton Revenue - Not disclosed Accounts gained - 4 Accounts lost - 1 Total clients - 6 Number of staff - 8 Equity - 51% Biggest client - Sasol MS&L is the strategic communications company within the Leo Burnett Group and the Africa hub for the MS&L global network, based in New York. Its main activities are financial communication, strategic consulting, corporate communications and corporate brand management. The appointment of Amanda Singleton as MD appears to have re-invigorated a company that admits it was previously "mediocre". It was invited to participate in several major pitches, and won high-profile accounts that included Sasol, Sasol Oils and Harmony Gold. In the last of those, the agency is responsible for internal cultural management and change management in support of a new strategic business programme. Other major accounts include Western Union, Intersite Property Management Services and the National Empowerment Fund.