28 November 2008
	PROFILES LOWE BULL GAUTENG

Type of agency - Advertising Ownership - 33% Interpublic Group; 67% local Key person - Sarah Dexter Revenue - R35,5m Accounts gained - 4 Accounts lost - 2 Total clients - 18 Number of staff - 59 Equity - 26% Biggest client - Unilever One could describe the past few months as particularly heartening for this agency. Though it fell after the review period, Lowe Bull's project on behalf of the Heart & Stroke Foundation, which resulted in SA's first live coverage of open-heart surgery, brought a new dimension to health awareness. Outside the operating theatre, the luring back from the US of new creative director Rui Alves is expected to have long-term benefits. However, the winning of a 2007 Loeries grand prix for Axe, among a string of other awards there, as well as at Cannes, Clios and One Show, suggest the agency is already healthy. New accounts last year were vehicle tracker Tracetec, Korean property developer Onse, Castle Milk Stout and an SAB innovation project. Despite the loss of Nando's and Nike, revenue grew 34%. The biggest accounts, after Unilever (Omo, Sunlight, Skip, Axe, Shield, Handy Andy and Domestos) are Unifoods, SAB, Coca-Cola and Tracetec.