28 November 2008
	PROFILES LOWE BULL CAPE TOWN

Type of agency - Advertising Ownership - 33% Interpublic Group; 67% local Key person - Jason Slinger Revenue - R25,4m Accounts gained - 8 Accounts lost - 3 Total clients - 14 Number of staff - 42 Equity - 26% Biggest client - Metropolitan Describing the review period as "the most significant year in our history", the agency enjoyed a number of major account gains that helped increase revenue by 31% and the profit margin by 500%. Equally impressive was the geographical spread of new business: it included Stockholm (Nokia), Amsterdam (Rama) and Atlanta (Coca-Cola). Other new accounts included Hansa Pilsner and Marzen Gold, Hansgrohe, and strategic projects on behalf of Shoprite Checkers. The biggest accounts, after Metropolitan, are Hansa, Redd's, Coca-Cola and the Foschini group's sports division (Totalsports and Sportscene). To support the growth, the agency decided to replicate the successful Johannesburg model by launching a series of strategic in-house partners in strategic consultancy, below-the-line, design and digital. Creatively, it was also a good year, with success at the Clios, One Show and Loeries (including a 2007 press grand prix).