28 November 2008
	PROFILES LONGTAIL

Type of agency - Specialist Ownership - 33% Interpublic Group; 67% local Key person - Ingrid Rubin Revenue - R1,2m Accounts gained - 17 Accounts lost - 0 Total clients - 35 Number of staff - 12 Equity - 26% Biggest client - OMD digital media Longtail is a digital agency specialising in e-marketing services and strategy and is part of the Lowe Bull group. Barely a year old, it has already built up a long list of clients, many of whom engage the agency on a project-based basis. Revenue at this stage is small but will no doubt grow as the agency becomes better known. Clients who have already signed on include Unilever, Visit Britain, Dulux, Investec Asset Management, Mitsubishi, Mercedes-Benz, Fujitsu Siemens, Homemakers Fair and St Elmos Pizza. The biggest accounts, after OMD, are Unilever, Visit Britain and Initiative Media. Among the agency's highlights of the first year have been the Stork Margarine digital account and a Dulux e-mail viral campaign that delivered a 2 500-strong database in six weeks.