28 November 2008
	PROFILES KINGJAMES JOHANNESBURG

Type of agency - Advertising Ownership - 100% local Key person - Charles Matterson Income - R10,2m Accounts gained - 2 Accounts lost - 1 Total clients - 6 Number of staff - 14 Equity - 26% Biggest client - Steers The direct involvement of group creative head Alistair King is clearly helping this agency, which has lived in the shadow of its Cape Town parent during the five years of its existence. The loss of the Mini account during the review period was a blow, but the financial hit was cancelled out by two gains: Nestlé's Cremora Lite and the Nigerian Finbank. Thanks to these, and new business from existing clients, revenue rose 13%. Since the review period ended, the agency has collected the Plascon account. This now ranks as the second-biggest account after Steers. Then come Silverstar Casino, Deloitte and Nestlé.