28 November 2008
	PROFILES ADMAKERS INTERNATIONAL

Type of agency - Specialist Ownership - 100% local Key person - J P Fourie/Duan Coetzee Revenue - R125m Accounts gained - 8 Accounts lost - 0 Total clients - 71 Number of staff - 30 Equity - 25% Biggest client - Urban Ocean Group AdMakers specialises in high-ticket items and luxury goods. Internationally, that means projects such as the Dolce Vita property project in Florida, in which it created a marketing strategy for the sale of luxury apartments priced between US$1,5m and $12m. Locally, the agency has launched a number of new campaigns for General Motors' three upmarket brands - Cadillac, Hummer and Saab - as well as for the Isuzu KB pick-up range. The company's five biggest clients are Urban Ocean Group, GM, PB Shores, Banyan Tree Properties and Southern Spirit. New accounts gained between July 2007 and June 2008 included Amari Holdings, Tongaat Developments, Trident Investments, Ingleside River & Wildlife Estate, and various projects for Dubai World Africa. The agency spent more than R1m last year on social projects in SA, including the Street People project, which provided work for 5 300 people each month.