Type of agency - Specialist
Ownership - 70% WPP; 30% local
Key person - Jim Faulds
Revenue - Not disclosed
Accounts gained - 7
Accounts lost - 0
Total clients - 9
Number of staff - 48
Equity - 30%
Biggest client - Shell
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This agency had a lot to say last year about shrugging off the legacy of J Walter "Tombstone" and building on the turnaround achieved so far. Since then, it has been ranked among JWT's top 10 creative offices worldwide, won SA's only gold at this year's One Show awards, and gained a series of high-profile accounts (or low-profile, if you include Anusol). The agency says it is urgently looking for new premises to accommodate its growth.
Most of the new accounts were medication-related: Savlon, Sinutab, Immodium, Anusol, Listerine and Rehydrat. The other main gain was the Panarottis food chain. The value of the combined new accounts was R12m.
Other highlights last year included the launch of campaigns on behalf of Smirnoff Storm and Foundry Premium Cider.
After Shell, the agency's biggest clients are Brandhouse and Johnson & Johnson.