28 November 2008
	PROFILES ADDED VALUE

Type of agency - Specialist Ownership - 74% WPP; 26% Ogilvy SA Key person - Keith Stevens Revenue - Not disclosed Accounts gained - Not disclosed Accounts lost - Not disclosed Total clients - Not disclosed Number of staff - Not disclosed Equity - 13% Biggest client - Not disclosed Added Value describes itself as the biggest insight-driven marketing consultancy in Southern Africa. It has worked in 15 African countries. It reports that last year an aggressive client drive resulted in the acquisition of 25 new clients, who contributed 31% of total revenue. Despite smaller budgets, 71% of the previous year's clients signed on for new projects. The agency says it has streamlined its core offerings into three "pillars" - portfolio planning, positioning and innovation. In January this year it launched its Brand Archetype game, designed to help brands with their positioning and portfolio planning.