28 November 2008
	PROFILES GLOO DIGITAL DESIGN

Type of agency - Specialist Ownership - 50% BBDO; 50% local Key person - Pete Case Revenue - R9,5m Accounts gained - 12 Accounts lost - 3 Total clients - 42 Number of staff - 27 Equity - 20% Biggest client - Cell C With many SA agencies playing catch-up on digital, there's plenty of scope for specialist agencies like Gloo. Most agencies are budgeting more for digital and less for traditional forms of advertising and design. A look at the number of Loerie awards to which Gloo's name was attached this year shows the demand. So does its pitch success rate: 29 out of 30. New clients last year included Allan Gray, Plascon, Spur, Telkom Media, Wings Travel, Woolworths, Virgin Money and FNB Connect. The agency's biggest clients are Cell C, Spur, 24.com, Woolies and Telkom Media. Revenue of R9,5m last year virtually doubled the previous year's figure.