28 November 2008
	PROFILES FINE HEALTH STRATEGIC MARKETING SERVICES

Type of agency - Specialist Ownership - 100% local Key person - Mandi Fine Revenue - R6m Accounts gained - 7 Accounts lost - 1 Total clients - 33 Number of staff - 15 Equity - 0% Biggest client - Reckitt Benckiser Health-care branding and communications requires a specialist hand and Fine has persuaded many of SA's leading health-care groups it is the one to provide it. Discovery Health, Reckitt Benckiser, Lifescan, Janssen Cilag, Johnson & Johnson and Kimberley-Clarke are the latest to sign on the dotted line. Projects include branding various medications, a health-care professionals communications strategy and implementing a "glucometer" campaign, prelaunch market research, a women's health project and a handwashing campaign. So it was surprising to see Fine take a slightly different direction last year by also winning the account to develop marketing and advertising campaigns for electrical company Radiant Lighting. Then again, maybe it was a forward-looking decision. SA's garlic-loving former health minister was still in place at the time, so who knows what was in store for health-care companies?