28 November 2008 Print This ArticleEmail this article to a friend

PROFILES

DRAFTFCB JOHANNESBURG






Type of agency - Advertising
Ownership - 50,1% Interpublic Group; 26% Bourasque Investments; 23,9% staff
Key person - John Dixon
Revenue - R129m
Accounts gained - 5
Accounts lost - 0
Total clients - 40
Number of staff - 292
Equity - 37,5%
Biggest client - Vodacom

The already overwhelming traffic jams outside Draft's Sandton offices are getting worse - the agency hired another 73 people last year to handle the increased business load.

It won the Eskom account in July 2007, then the Vodacom Retail account in April this year. Draft says this account, which consolidated the agency's relationship with Vodacom, was "our single biggest new business win ever". Other new clients were Lotto operator Gidani, Ramrod and Electronic Arts. In all, Draft says revenue increased by more than R52m. Below-the-line revenue grew 22% last year.

The agency boasts some of SA's bluest-chip clients. The five biggest are Vodacom, Toyota, First National Bank, Eskom and Tiger Brands.





Vodacom