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CONTENTS
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FOREWORD - Original thought |
| ADVERTISING AND POLITICS - Twisted message |
| ADVERTISING STANDARDS - When tarts aren't tasty |
| ADVERTISING IN AFRICA - Playing by different rules |
| BRAND-BUILDING IN AFRICA - One size does not fit all |
| LAUNCHING A PRODUCT - Who, what, when, where, why? |
| REJUVENATING A BRAND - Out with the old, in with the old |
| YOUTH MARKETING - Becoming young at heart |
| REPUTATION DAMAGE - Repairing the cracks |
| VALUE FOR MONEY - It ain't half effective |
| DIGITAL COMMUNICATIONS - An unstoppable tide |
| BRAND VALUES - All for one, one for all |
| THE WINNERS |
| AWARDS - Advertising Agency of the Year FOXP2 |
| AWARDS - Branding and Design Agency of the Year Grid |
| AWARDS - Media Agency of the Year Mediaedge:cia |
| AWARDS - Agency Leader of the Year Alistair King, KingJames |
| AWARDS - New broom: up-and-coming star Festus Marolo Masekwameng |
| AWARDS - Lifetime Achievement Keith Rose |
| AWARDS - Effective advertising Ogilvy, Johannesburg |
| TABLES |
| TOP AGENCIES - When the going gets tough . . . |
| THE BUSIEST AGENCIES - Hungry for success |
| ADSPEND BY MEDIA - Agents for change |
| TOP ADVERTISERS - Deep pockets |
| CREATIVE CIRCLE 2008 RANKINGS - Pointed criticism |
| THE LOERIES - Rewarding excellence |
| BEST-LIKED ADVERTISEMENTS - City Lodge's bare market |
| PROFILES |
| CORPORATE PROFILE - Mediology |
| CORPORATE PROFILE - AdMakers |
| CORPORATE PROFILE - The Agency |
| CORPORATE PROFILE - Continental Shift |
| CORPORATE PROFILE - No Zain, no gain |
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BDFM Publishers (Pty) Ltd disclaims all liability for any loss, damage, injury or expense however caused, arising from the use of, or reliance upon, in any manner, the information provided through this service and does not warrant the truth, accuracy or completeness of the information provided. The publisher's permission is required to reproduce the contents in any form including, capture into a database, website, intranet or extranet.
© BDFM Publishers 2008
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