The Association for Communication and Advertising (ACA) announced that ad agencies M&C Saatchi Abel, Mohlaleng Media (Pty) Ltd, Dojo 115 and Flash Marketing (Pty) Ltd are the latest members join the Association.
The ACA is the official representative body of the advertising and communications sector of South Africa. ACA members include approximately 100 ad agencies which contribute +R42 billion to measured ad spend in South Africa.
The growth in membership of the ACA is a testament to the importance of the role of the ACA as the self-regulator in a creative and dynamic sector.
While the business of branding and selling is by nature highly competitive, the very competitiveness amongst leading and reputed agencies, both large and small, is what sustains a vibrant and healthy profession. Moreover, the co-operation and participation of agencies within a collective body ensures professional respect and recognition.
Apart from enjoying official endorsement, ACA membership affords far broader and meaningful benefit – including access to collective experience, practical insights into common operational issues, professional accreditation, direct notification of changes and developments in regulation and legislation, access to legal advice and research surveys, exclusive industry rates to save costs, a networked association with industry stakeholders, bodies and forums, facilitation of tenders and pitches, new business networking, the MAC Charter for transformation and access to the AAA School of Advertising for education and training and much more.
Odette van der Haar, CEO of the ACA comments, “The integrity of the ACA and its members is of paramount importance. The modus operandi of the ACA has always been to voluntarily work together to sustain, maintain and grow the advertising and communications sector. The ACA undoubtedly exists to protect the interests of its members; but it also exists to further the interests of the industry as a whole. The ACA believes that a self-disciplined advertising profession, with a minimum of state regulations is a vital component in a free enterprise economy. Being part of the ACA means an ad agency buy into a common vision for the sector, sound principles for corporate governance as well as a professional code of conduct and ethics. The Association is proud to welcome M&C Saatchi Abel, Mohlaleng Media, Dojo 115 and Flash Marketing.”