Forget all the pizza and doughnuts — the British government wants fans of “The Simpsons” to ditch junk food and eat more healthily.
The Department of Health is spending 640 000 pounds to sponsor episodes of the long-running US cartoon series broadcast on Channel 4, as part of its Change4Life campaign.
Before the start of the sponsored shows, cartoon characters pretending to be the members of the dysfunctional animated family are shown sitting on a sofa tucking into ice cream and chips which then morph into more healthy alternatives.
The government hopes that viewers will realise they should follow that behaviour, and not the beer-swilling, doughnut-guzzling diet of Homer Simpson and his family.
Public Health minister Gillian Merron said the aim was to produce new and innovative ways to reach the target audience.
Tags: health, junk food, Simpsons
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