Entries are open for the 2012 AdFocus Awards, to recognise the agency and individual stars of 2011-2012.
Questionnaires are attached at the bottom of this article in Word and PDF format. There are six:
Advertising Agency of the Year
African Network of the Year
Branding & Design Agency of the Year
Digital Agency of the Year
Media Agency of the Year
Specialist Agency of the Year
The last of these recognises the best South Africa has to offer in PR, experiential, CRM, sponsorship, below-the-line, healthcare marketing and other important communications disciplines.
The African Network award is no longer restricted to advertising. This is because agencies in all our categories are spreading their wings across the continent and this award is now open to all networks, whether advertising, media, branding, digital or specialist.
There are also four awards for individuals: Lifetime Achievement, Newsmaker of the Year, Agency Leader and New Broom for groundbreaking young talent.
And finally there’s Partnership of the Year. This recognises a great SA agency/client relationship. The award will be made jointly to agency and client, so the entry and motivation must be co-signed. There is no separate questionnaire but details of how to enter are contained within the agency questionnaires. That’s also where you can nominate for individual awards.
Deadline for entries is Friday August 31st 2012. Winners will be announced at the AdFocus Awards evening on November 28th. If you don’t want to enter for an award but would like your agency to feature in our AdFocus agency directory, you still need to complete a questionnaire.
Don’t do what some have done in the past, and recycle previous years’ questionnaires. There are a number of changes to the 2012 version. The media agency questionnaire, specifically, is all new and calls for a case study as part of the entry.
To simplify the entry process, agencies are requested not to prepare bound volumes for their entries. By all means add DVDs and artwork but the actual questionnaires should be answered exactly as they are set out.
There will be another innovation. Shortlisted agencies in all SA categories will be asked to make someone available on the final day of judging – October 3 – to answer questions from the jury. Questionnaire answers are sometimes ambiguous and our jurors have asked for an opportunity to seek clarity before completing their final scorecards. Once again, the judging process will be audited by Deloitte.
The AdFocus jury will be chaired by Michelle Meyjes, CEO of the MEC media group. The other members are: Reinher Behrens, former group CE, McCann Worldgroup;Nikki Cockcroft, chair, Digital Media & Marketing Association; Gaby de Abreu, creative director, Switch Design; Xolisa Dyeshana, creative director, Joe Public; Fran Luckin, executive creative director, Ogilvy Jo’burg; Mzamo Masito, food brand-building vice-president, Unilever; Sandile Ndzekeli, CEO, Exp SA; Gordon Patterson, group MD, Starcom Mediavest; Matt Ross, executive creative director, King James; Bernice Samuels, FNB chief marketing officer; Justin Spratt, CEO, Quirk digital; Charl Thom, FoxP2 group MD; Ashantha Thompson, MD, Grid Worldwide Branding;and Ken Varejes, CEO, Primedia Unlimited.
A separate panel for the Media Agency of the Year award will also include Linda Gibson, CEO, Ads24; Cindy Diamond, national sales manager, Radmark; and Tshifhiwa Mulaudzi, SABC TV sales GM.
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