2012 Apex Awards winners

Written by News desk on May 25, 2012 – 10:59 am -

This year, the best of breed of the advertising and communications profession were awarded – the winners of the 2012 APEX awards are:

LAUNCH CATEGORY – for products and/or services that are new or have no significant history of advertising:

Entry:  Frank.net 
Agency:  FoxP2
Advertiser: Frank.net
Award:  Gold

CHANGE CATEGORY – for new communications campaigns from previously advertised brands which resulted in significant short-term effects on sales and/or behaviour, i.e. no more than 18 months:

Entry:  Drive Dry – They’d love to meet you 
Agency:  FoxP2
Advertiser: Brandhouse Beverages
Award:  Bronze

Entry:  Carling Black Label Cup 
Agency:  Ogilvy Cape Town
Advertiser: SAB Miller
Award:  Bronze

Entry:  FNB Swith – “Steve” campaign 
Agency:  DDB South Africa
Advertiser: First National Bank
Award:  Bronze

Entry:  Man 1 Rest of the World 0 
Agency:  Ogilvy Johannesburg
Advertiser: KFC
Award:  Silver

SUSTAIN CATEGORY – for communications campaigns that benefited a business by maintaining or strengthening a brand over a long period, i.e. 36 months:

Entry:  Tropika – Taking a stagnated brand to the next level 
Agency:  Joe Public
Advertiser: Clover SA
Award:  Bronze

Entry:  Add Hope 
Agency:  Ogilvy Johannesburg
Advertiser: KFC
Award:  Silver

 
Entry:  Hunter’s Refreshed 
Agency:  140 BBDO
Advertiser: Distell
Award:  Gold

SPECIAL AWARD – awarded to the entry that demonstrated the most ingenious response to limited budget:

Entry:  Drive Dry – They’d love to meet you 
Agency:  FoxP2
Advertiser: Brandhouse Beverages
Award:  Bronze

GRAND PRIX – awarded to the entry that stood a head and shoulders above the gold winners:

Entry:  Hunter’s Refreshed 
Agency:  140 BBDO
Advertiser: Distell
Award:  Gold


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