Seven campaigns have made it to the final shortlist for this year’s Roger Garlick Awards. The awards were launched in 1999 to recognise innovation and outstanding performance in media strategy.
The Advertising Media Association of SA (Amasa), which administers the awards, says the 2010 event attracted 62 entries. Amasa’s Wayne Bischoff says three categories were particularly popular: multiple/mixed media with 17 entries, Best Use Out of Home with 12 and Best Use of New Media with 10.
The finalists are:
*Starcom MediaVest Group’s Eve Pennington for her People Opposing Women Abuse (Powa) campaign, entered in the category, Best Use of Cinema;
*Mike van TOnder of TLC and Tanner Rock of Posterscope entered Vodacom Insurance, for Best Use Of Out Of Home;
*Ogilvy Johannesburg’s Greenpeace Flying Fish campaign, entered in the Special Events/Stunts category by Mike Martin;
*Ogilvy Johannesburg’s Channel O “Young, Gifted and Black” campaign entered in the Multiple/Mixed Media category by Kay Motuba;
*The Jupiter Drawing Room Cape Town for its Hyundai bakkie entry into the Best Use Of Newspapers category by Anne van Rensburg;
*The Jupiter Drawing Room Cape Town’s Lucky Pet campaign, in the Special Events/Stunts category;
*The Jupiter Drawing Room Cape Town and Anne van Rensburg for her Musica Home Entertainment entry in the Best Use Of Newspaper category.
Roger Garlick judges were Ilsa Grabe (MediaVest), Karen Dyke (MediaCompete), Deri-anne Schniewind (Universal McCann), Sylvester Chauke (MTV), Fahmeeda Cassim-Surtee (Oracle), Chris Botha (The MediaShop) and chairman Frank Tilley (Frank Tilley Consulting). Gold winners and the overall award will be anounced on April 21.
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