Primedia was the only marketing consultancy to win more than one gold award, walking away with two golds and three silvers. In total, the awards event in London saw the presentation of only 13 golds and 32 silvers.

MD Doug Mayne says this is the agency’s best Solal performance: “The fact that we achieved two golds is testament to the marketing prowess SA has to offer.”

“Joe Public is very excited about the addition of these high-calibre individuals to our team and we look forward to working with them to deliver on our clients’ growth objectives,” says Joe Public CEO Gareth Leck.

The campaign will resonate with audiences who identify with the unique messaging.

Titled “ If you’re South African, you’ll get it,” the campaign was conceptualised by creative agency The Jupiter Drawing Room Johannesburg and taps into everyday colloquialisms which give South Africans a unique language identity, including the use of the term “robots” for traffic lights and “lifts” for elevators.
“If the main character in a movie is a sterring…Power FM is coming” and “If you know who Spoti, Tiger and Danger are…Power FM is coming,” are examples of the creative executions installed across Gauteng from today.

Power FM’s target market, are adult South Africans aged 25-49. This is the first leg of a two-phase approach.

“South Africans are looking for a radio station that will reflect who they are and where they come from. We will spotlight the conversations that take place around dinner tables and braai stands but have previously been ignored by the public arena,” says Given Mkhari, Power FM chairman. “Power FM seeks to fill this gap in broadcasting and will target those South Africans who want to see their lives improve and the country at work.”

The campaign will run for two weeks with a focus on outdoor and online executions, says Vuyani Plata, Creative Lead at the Jupiter Drawing Room Johannesburg. The agency was asked to conceptualise a campaign which spoke directly to Power FM’s identity, while resonating with the majority of South Africans.

“We captured the commonalities binding South Africans, regardless of who they are and where they live or work,” says Plata. The campaign demonstrates PowerFM’s intimate knowledge of its target market.

“Power FM is not your typical broadcaster,” Plata says. “It knows who it is and is proud of where it comes from. Its objective is to instigate open and meaningful dialogue and inspire South Africans to be actively involved in determining their futures and that of the country. It is pro-South African, pro-development, optimistic and unapologetic.”

He says the second phase of the campaign will focus on self-affirmation.

In conclusion, Mkhari says the phase will also challenge South Africans who have not yet fulfilled their goals to embark on their journey.

Gloo’s Clover microsite, www.waybetter.co.za, was a digital experiential home to support Clover Dairy’s rebranding of its product offering as well as its new positioning line, Way Better. The site was a collaboration created by several teams of designers, animators and visual effects artists. It aimed to ensure ongoing engagement with the brand as well as educate visitors about the important intrinsics of the Clover product range.

Gloo CEO Pete Case says of the latest award: “We’re really proud to have received this honour again, given that we were competing in a field of so many entries of an exceptionally high standard. This was one of our most ambitious online projects to date and involved a great deal of time and care from our team as well as the external agencies that we worked with.”

The project also received two statues, including the Gold craft award, at the 2012 Loerie Awards.

“Spell-binding simplicity” that works both in Africa and globally is what Nairobi-based Alan Edgar will be looking for this year. He is currently the Regional Creative Director at Ogilvy & Mather Africa and responsible for overseeing 29 countries across the continent. Ogilvy Africa is the four times winner of the Financial Mail Ad Focus Network Agency of the Year since the awards’ inception in 2009. 

A graphic designer with over 23 years experience in London and Johannesburg, Alan has a proven track record at a multitude of highly awarded agencies including Ogilvy JHB, TBWA\London, Net#work BBDO and The Jupiter Drawing Room. 

Alan brings both an intimate knowledge and understanding of African markets and an international perspective. His accolades internationally include Gold at Cannes, the Loeries, London International Awards and at the New York Festivals, for brands such as Coca Cola, Mercedes and Starbucks.

Kalpesh Patankar also enjoys a perspective honed by years in different regional markets with different challenges. He is currently Creative Director at Y&R Dubai, where his client portfolio includes Harvey Nichols, Land Rover and Sony. Kal began his career with Saatchi and Saatchi in Mumbai, before moving onto McCann Erickson Malaysia and Ogilvy Singapore before arriving in the Middle East. 

His winning ways started early on in his career. Ranked No.1 Creative in India by Campaign Brief Asia, he won the Middle East’s first double Cannes Gold. His work has been honored at Cannes Lions, D&AD, ANDY, One Show, Dubai Lynx, Clio, London International, Spikes Asia, New York Festivals, Adfest, Young Guns, EPICA, Loeries and Abbys. Kal has served on the jury at the New York Art Directors Club Awards, Adfest 2013 and Mena Cristal’s and we are thrilled that he now he adds Loeries to his CV.

“The focus of the Loeries is to show the value that creativity adds,” says Loeries CEO Andrew Human. “Specifically, we showcase the best work that comes out of our region, including the whole of Africa and the Middle East. In line with this, we have included two regional judges to ensure that our panels meet the highest standards and that all the entries can be well represented.”

“We are really excited to have wonga.com on board; its international pedigree speaks for itself and we can’t wait to get started in helping the team to solve their ‘Beautiful Problems’,” says Jonty Fisher, Managing Director of Bletchley Park.

The appointment covers creative development for above- and below-the-line campaigns for wonga.com in South Africa.

Wonga.com was founded in London by two South Africans who wanted to create a digital finance company fit for the twenty first century. Their plan was to disrupt the traditional consumer credit market, and soon turned the online lender into one of the largest and most innovative credit providers in the UK. The next step was to launch into other territories with South Africa being the first on the international expansion roadmap.

Greater Than founder Galia Kerbel says: “We believe this venture will strengthen not only our team but our PR practice areas, making Greater Than an even more formidable force in the industry.”

INDIVIDUAL AGENCIES 

*entered by Velocity

GROUP AGENCIES

THE CLIO AWARDS 2013

DETAILS OF GOLD

DETAILS OFSILVER

 DETAILS OF BRONZE 

*entered by Velocity

DETAILS OF FINALISTS