Over 40 international consults who specialise in helping marketers and their agencies find each other, work together, and get the best out of their partnership with each other are set to attend the upcoming AdForum Summit in London this week. A record for the organisers of this bi-annual event.
The delegates to this ‘by invitation only’ event are introduced and networked with advertising industry leaders from global markets who share with them their perspectives and assess and forecast global advertising industry trends.
Johanna McDowell, Founder and MD of Independent Agency Search and Selection Company is one such delegate who has attended the summit for seven years running, and is South Africa’s only representative to attend the London event.
“It would be impossible to do my job effectively without attending these international summits as the content is indicative of trends for agencies and clients as well as a unique opportunity to network with like-minded consultant colleagues from all over the world,” says McDowell. She adds that, “an international perspective on agencies and clients is vital”.
A highlight on the agenda this time round is Martin Sorrell’s invitation to attending international consultants have dinner with him. Sir Martin, a British businessman and the chief executive officer of WPP plc, is arguably the most influential man in the global ad industry. His multinational advertising and public relations company is the world’s largest advertising company by revenues, and employs around 162,000 people in 3,000 offices across 110 countries.
With nearly half a million members, AdForum.com is a leading information provider focused on the global advertising industry. Partnered with the leading trade press worldwide, but also with the industry’s top award shows, AdForum gathers information on 24 000 agencies and 150 000 campaigns (TV, print, interactive, etc.).
Held twice a year at global centres such as New York, London, Paris, Amsterdam or Shanghai, the Summit consists of agency meetings, mixed with discussions and panels on themes relevant to the current issues of the industry.
The information gleaned in these sessions remain with consultants like McDowell as confidential. However it informs and supports their analyses of influences that drive the local marketing and communication industry and enhance their ability to be an impartial, progressive and up-to-date source of information for the industry.